Author Archives: Lissa Logan

How to ‘Re-Invent your Salon or Spa’ By salonhowto.com – Call Us Now On 618 9443 9327

How to ‘Re-Invent your Salon or Spa’ By salonhowto.com – Call Us Now On 618 9443 9327 What business are you really in? Last week I showed you one of the most powerful ads ever written…a tiny classified ad that drew 5000 applications for Ernest Shackleton’s Antarctic expedition. (you can see that ad here.) One of…

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Pay Attention To What You’re Doing, Don’t Worry About What Your Competitors Are Doing! By salonhowto.com – Call Us Now On 618 9443 9327

Pay Attention To What You’re Doing, Don’t Worry About What Your Competitors Are Doing! By salonhowto.com – Call Us Now On 618 9443 9327 My beliefs in universal laws have been confirmed this week. I’ve always been taught to do the right thing, be nice to people, treat people like you want to be treated… you…

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Do you choose your clients, or do they choose you because you’re ‘cheap’? By salonhowto.com – Call Us Now On 618 9443 9327

Do you choose your clients, or do they choose you because you’re ‘cheap’? By salonhowto.com – Call Us Now On 618 9443 9327 Couple of days ago a salon owner trying to get into the Inner Circle salon marketing & mentoring program was complaining to me that she ‘couldn’t put prices up because my clients won’t…

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NEVER Put Your Prices Down! By salonhowto.com – Call Us Now On 618 9443 9327

NEVER Put Your Prices Down! By salonhowto.com – Call Us Now On 618 9443 9327 Last week I had a conversation with one of our Inner Circle members and I gasped with horror at the words that came out of her mouth.  This member has been getting amazing results using the program since February this year,…

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What Has Vegemite Got to Do With Marketing Your Salon? By salonhowto.com – Call Us Now On 618 9443 9327

What Has Vegemite Got to Do With Marketing Your Salon? By salonhowto.com – Call Us Now On 618 9443 9327 I bet you know at least one person who’ll tell you snobbishly “Oh, I don’t watch television.” And with that nose-in-the-air elitism comes the clear implication that they’re far too intelligent/busy/high-minded to stoop so low, ‘because…

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Salon Marketing – Here’s Something to Make Your Ads & Flyers STAND OUT! By salonhowto.com – Call Us Now On 618 9443 9327

Salon Marketing – Here’s Something to Make Your Ads & Flyers STAND OUT! By salonhowto.com – Call Us Now On 618 9443 9327 The hardest part of any marketing is GETTING ATTENTION in a world cluttered by everybody else’s advertising messages. And the biggest sin in any kind of marketing is being BORING. But here’s a…

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Is Your Salon Business a Dictatorship or a Democracy? By salonhowto.com – Call Us Now On 618 9443 9327

Is Your Salon Business a Dictatorship or a Democracy? By salonhowto.com – Call Us Now On 618 9443 9327 I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner. Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE…

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Marketing Your Salon or Spa: the THREE things that really matter By salonhowto.com – Call Us Now On 618 9443 9327

Marketing Your Salon or Spa: the THREE things that really matter By salonhowto.com – Call Us Now On 618 9443 9327 This might just be the most important few paragraphs you read this week, this month, or even this year. It was sparked by a converstion with a brand new Inner Circle member, who called shortly…

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Salon Marketing: How to Get ‘Lost’ Customers Back – Call Us Now On 618 9443 9327

Salon Marketing: How to Get ‘Lost’ Customers Back – Call Us Now On 618 9443 9327 I’ve written about this several times before, but it’s worth re-tracing particularly because of the large number of salon marketing ‘newbies’ who’ve recently joined the Inner Circle Lite program. For their minimal weekly subscription, Lite members are not entitled…

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Salon Marketing – Little Hinges Swing Big Doors By salonhowto.com – Call Us Now On 618 9443 9327

Salon Marketing – Little Hinges Swing Big Doors By salonhowto.com – Call Us Now On 618 9443 9327 A few weeks ago, long-time Inner Circle Premium member and million-dollar salon owner Tracey Orr sparked a storm of comment, support, ‘AHA’ moments and ‘Wow’ letters from other Members when she posted a stunningly-simple but effective method she…

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