Author Archives: Lissa Logan

Salon Marketing – How to Avoid a Train Wreck By salonhowto.com – Call Us Now On 618 9443 9327

Salon Marketing – How to Avoid a Train Wreck By salonhowto.com – Call Us Now On 618 9443 9327 Ever seen a train wreck about to happen, and felt powerless to stop it? Or imagined everything happening in slow-motion as a child reaches for the breakfast cereal and knocks the milk over? It happened to me…

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Do you exceed your customer’s expectations, or merely satisfy them? By salonhowto.com – Call Us Now On 618 9443 9327

Do you exceed your customer’s expectations, or merely satisfy them? By salonhowto.com – Call Us Now On 618 9443 9327 On Wednesday last week I got one of those phone calls that made my stomach turn.  My mum, who lives with my dad on the Sunshine Coast in Australia, called to tell me that my dad…

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Salon Marketing 101: a lesson in how to waste money on advertising By salonhowto.com – Call Us Now On 618 9443 9327

Salon Marketing 101: a lesson in how to waste money on advertising By salonhowto.com – Call Us Now On 618 9443 9327 Do you make these mistakes in your salon marketing? Here’s a salon flier that lobbed in WSM coach Marnie Kallmeyer’s mailbox in the first week of November. Apart from the ‘Rule 1’ advertising layout…

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The salon business – why only 5% will ever make serious money – an example By salonhowto.com – Call Us Now On 618 9443 9327

The salon business – why only 5% will ever make serious money – an example By salonhowto.com – Call Us Now On 618 9443 9327 It’s a depressingly common theme; starry-eyed hair stylist or beauty therapist wakes up one morning and declares “I’m a really excellent stylist/therapist, I’m going to open/buy my own business!” And that’s…

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Do you make these TWO common mistakes in your salon business? By salonhowto.com – Call Us Now On 618 9443 9327

Do you make these TWO common mistakes in your salon business? By salonhowto.com – Call Us Now On 618 9443 9327 I haven’t had anything to be grumpy about for a few days. So I was delighted to be given a reason to be grumpy today, with an email that had me shaking my head in…

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The Importance of Using Testimonials in Your Marketing By salonhowto.com – Call Us Now On 618 9443 9327

The Importance of Using Testimonials in Your Marketing By salonhowto.com – Call Us Now On 618 9443 9327 When was the last time you could honestly say you got a testimonial from one of your clients?  Last week, last month, last year even? It puzzles me as to why so many businesses, not just salons, either…

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Salon Marketing Questions & Answers By salonhowto.com – Call Us Now On 618 9443 9327

Salon Marketing Questions & Answers By salonhowto.com – Call Us Now On 618 9443 9327 You’ve got questions, we’ve got answers. Often, readers and Members ask questions which deserve a detailed answer, and which may shine light in dark places for many others. Some of the questions have been edited for clarity/grammar/spelling. We’ll continually update this…

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7 Reasons why YOUR marketing coach should OWN a salon! By salonhowto.com – Call Us Now On 618 9443 9327

7 Reasons why YOUR marketing coach should OWN a salon! By salonhowto.com – Call Us Now On 618 9443 9327 With so many specialists available to market your salon in the beauty and hair industry these days, it is hard to see the forest through the trees. Can you trust someone who has NEVER owned a…

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If you could only use ONE form of media for marketing your salon, what would it be? By salonhowto.com – Call Us Now On 618 9443 9327

If you could only use ONE form of media for marketing your salon, what would it be? By salonhowto.com – Call Us Now On 618 9443 9327 If you held a gun to my head and told me I could only use ONE form of marketing for my salon or spa, I would always, always give…

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What marketing material do YOU need…? By salonhowto.com – Call Us Now On 618 9443 9327

What marketing material do YOU need…? By salonhowto.com – Call Us Now On 618 9443 9327 New service for Inner Circle members – we need YOUR input! In a whole year, there are dozens of marketing ‘triggers’ you can use to get clients into your salon or spa. But most salons simply don’t have the right…

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