Author Archives: Lissa Logan

The ONLY 3 Ways to Increase Sales By salonhowto.com – Call Us Now On 618 9443 9327

The ONLY 3 Ways to Increase Sales By salonhowto.com – Call Us Now On 618 9443 9327 *Sigh*… another day, another stream of applications for a free 90-day Test Drive membership of the Inner Circle marketing & mentoring program, and… scattered here and there, the inevitable plea for help from a salon or spa owner who’s…

Continue Reading →

It’s about Getting ATTENTION! By salonhowto.com – Call Us Now On 618 9443 9327

It’s about Getting ATTENTION! By salonhowto.com – Call Us Now On 618 9443 9327 I am often approached by business people for advice on their marketing strategies. I rarely accept these approaches, primarily because a) most people in business aren’t willing to take the action – or series of actions – I prescribe for them, and…

Continue Reading →

How Often Should You Contact Your Clients? By salonhowto.com – Call Us Now On 618 9443 9327

How Often Should You Contact Your Clients? By salonhowto.com – Call Us Now On 618 9443 9327 During this week’s tele-seminar with Worldwide Salon Marketing Inner Circle members and salon marketing stars Tracey Orr, Anne Holleley and Rebecca Skehan, one attendee piped up with this very relevant question: can you contact clients TOO often? I…

Continue Reading →

Major Salon Marketing Crime – being too TIMID By salonhowto.com- Call Us Now On 618 9443 9327

Major Salon Marketing Crime – being too TIMID By salonhowto.com- Call Us Now On 618 9443 9327 There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring. Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of…

Continue Reading →

Non Verbal Cues that STOP your sales! By salonhowto.com – Call Us Now On 618 9443 9327

Non Verbal Cues that STOP your sales! By salonhowto.com – Call Us Now On 618 9443 9327 Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t?  Sales professionals  – that is all salon staff – should know which words and phrases to use and which ones not…

Continue Reading →

How a single dumb mistake can KILL your business stone dead! By salonhowto.com – Call Us Now On 618 9443 9327

How a single dumb mistake can KILL your business stone dead! By salonhowto.com – Call Us Now On 618 9443 9327 This is a bitter lesson for us all in how a reputation, in fact an entire business, even a long-standing one, can be stopped in its tracks – probably killed off entirely – by…

Continue Reading →

Do you know what your NEW clients are thinking? By salonhowto.com – Call Us Now On 618 9443 9327

Do you know what your NEW clients are thinking? By salonhowto.com – Call Us Now On 618 9443 9327 Your salon marketing has now captured the attention of a client, and they are now thinking about picking up the phone. At this point in time do you know what your client is thinking? Let me…

Continue Reading →

Time to Brush Up on Some Delegation Skills? By salonhowto.com – Call Us Now On 618 9443 9327

Time to Brush Up on Some Delegation Skills? By salonhowto.com – Call Us Now On 618 9443 9327 I have had many a conversation with salon owners about managing time better.  I frequently hear comments like ‘there isn’t enough hours in the day’ or ‘I wish there were 2 of me’. The end result is…

Continue Reading →

Do you have an Expensive J.O.B? By salonhowto.com – Call Us Now On 618 9443 9327

Do you have an Expensive J.O.B? By salonhowto.com – Call Us Now On 618 9443 9327 Salon marketing is the way to change your current situation from an employee of the business that owns you, to a business person who OWNS and RUNS their business! As you can imagine there are thousands of salons out…

Continue Reading →

The Ten Commandments for Salon Success By salonhowto.com – Call Us Now On 618 9443 9327

The Ten Commandments for Salon Success By salonhowto.com – Call Us Now On 618 9443 9327 Okay, you’ve had your goof-off time over the holidays. Now it’s time to shake off the lethargy and Get Moving. Are you going to make 2014 a better year in your salon business than 2013? Then here’s my Ten…

Continue Reading →

Page 3 of 4