Author Archives: Lissa Logan

How do you REALLY differentiate your salon from the competition? By salonhowto.com – Call us Now on 618 9443 9327

How do you REALLY differentiate your salon from the competition? By salonhowto.com – Call us Now on 618 9443 9327 A dozen years ago one relatively minor incident convinced me never to use ordinary taxis again. And I haven’t. I was in Sydney, in the middle of the city on a Sunday morning, and needed…

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We get (lots of) mail…By salonhowto.com – Call Us Now On 618 9443 9327

We get (lots of) mail…By salonhowto.com – Call Us Now On 618 9443 9327 One of the great things about my job (as co-founder and CEO) at Worldwide Salon Marketing is getting to choose who we do business with, deciding which salon and spa owners get to be part of the Inner Circle program, and…

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Salon Marketing – 19 Top Tips to Improve Your Response to Direct Mail & Fliers By salonhowto.com – Call Us Now On 618 9443 9327

Salon Marketing – 19 Top Tips to Improve Your Response to Direct Mail & Fliers By salonhowto.com – Call Us Now On 618 9443 9327 In an age where business owners seem obsessed with TwitFace and InstaPin, it’s easy to lose sight of the fact that old-fashioned direct mail has worked for a hundred years…

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INCREASE your clients average spend in your salon – before Christmas is over! By salonhowto.com – Call Us Now On 618 9443 9327

INCREASE your clients average spend in your salon – before Christmas is over! By salonhowto.com – Call Us Now On 618 9443 9327 So the salon marketing is working like a treat! You have the  phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get…

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Why EVERY Salon Can and Should Learn To Position Themselves In A Way That No Competitor Can Match… By salonhowto.com – Call Us Now On 618 9443 9327

Why EVERY Salon Can and Should Learn To Position Themselves In A Way That No Competitor Can Match… By salonhowto.com – Call Us Now On 618 9443 9327 Differentiate or Die! That was taught to me a long time ago. The “traditional” model teaches us (from when we are young to now) that image and…

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Smart Salon Owners Surround Themelves with Smarter Salon Owners By salonhowto.com – Call Us Now On 618 9443 9327

Smart Salon Owners Surround Themelves with Smarter Salon Owners By salonhowto.com – Call Us Now On 618 9443 9327 “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” Henry Ford, founder, Ford Motor Company. Being the owner of any business can be a lonely place. You’re…

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…But my salon is in a small town/poor area/drought-affected region/full of old people blah blah blah…By salonhowto.com – Call Us Now On 618 9443 9327

…But my salon is in a small town/poor area/drought-affected region/full of old people blah blah blah…By salonhowto.com – Call Us Now On 618 9443 9327 …. so your kind of marketing won’t work for me…” Oh, woe is me. I’ve heard this so many times, I’ve actually given up gouging my own eyes out with…

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What are YOU doing to earn the consumers Trust? By salonhowto.com – Call Us Now On 618 9443 9327

What are YOU doing to earn the consumers Trust? By salonhowto.com – Call Us Now On 618 9443 9327 Consumer confidence is a fragile and delicate item. It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed…

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Should owning and marketing a Salon Business be plain HARD WORK? By salonhowto.com – Call Us Now On 618 9443 9327

Should owning and marketing a Salon Business be plain HARD WORK? By salonhowto.com – Call Us Now On 618 9443 9327 For Salon Marketing that WORKS, try the Lite program! My dad Keith ‘Digby’ Milner was a newspaper photographer, then a TV news cameraman. In the news business, he was highly-regarded. He was the first…

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Reverse Engineering – How to make sure that your clients ALWAYS come back! By salonhowto.com- Call Us Now On 618 9443 9327

Reverse Engineering – How to make sure that your clients ALWAYS come back! By salonhowto.com- Call Us Now On 618 9443 9327 There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony…

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