NEVER Put Your Prices Down! By – Call Us Now On 618 9443 9327

NEVER Put Your Prices Down! By – Call Us Now On 618 9443 9327

Last week I had a conversation with one of our Inner Circle members and I gasped with horror at the words that came out of her mouth.  This member has been getting amazing results using the program since February this year, so much so that she has just bought a new house in a more up market part of her town and is now going to be running the salon from there – plus she now has room to expand her bustling salon.

Anyway, for obvious reasons I won’t name her, but here’s the line that made me gasp…

“I am thinking about putting my prices down to match all the other salons in my area – do you think that is a good idea?”

NEVER Put Your Prices Down! By - Call Us Now On 618 9443 9327

Putting Your Prices Down Will Hit You Where It Hurts The Most – Your Pocket!

I answered her within 0.000003 of a second with… “NO WAY!!! If anything, you should put your prices up, NEVER put them down!”

Needless to say I think my message was heard loud and clear, and she will not be putting her prices down…she was obviously just having a blonde moment….which we all have from time to time!

As salon owners we have to remember that most people don’t really shop on price, but on the value and service that we give them – Most salon owners outside the program don’t really get this and that’s why we see so many salons discounting.  If you keep your customers focused on price then they are going to shop on price.  That is one of the reasons why we teach you to never discount, and add value instead.  And of course discounting or putting your prices down is going to hit YOUR bottom line – NOT GOOD!

I find it amazing that people will takes months if not years to make a decision to put their prices up, but will put them down in the blink of an eyelid.  The fact is most people in the hair and beauty industry in New Zealand by far under value what they do and sometimes I can’t believe it when I hear how much people are under-charging for services…

Profit is NOT a dirty word you know!

If this particular salon owner had put her prices down then what would make her different from all the other salons in her area? And by putting her prices down it’s just like saying ‘I don’t really believe what we offer is anything different or better from the salon down the road, so let’s just copy them.’

Further still, all those clients that she has trained to her current pricing structure and way of offering value add packages would instantly be paying less – but I’m sure they wouldn’t be complaining!

It’s simply human nature to believe that the person/business that charges more for their service, must be better at what they do.

But I am not writing this article to pick on this particular person, but just to make sure that if you have been considering dropping your prices, then don’t…but I challenge you to put them up!

If you would like to learn the techniques that will have your customers spending more with you, more often and not giving two hoots about what the price is, then you need to be a Member of the Inner Circle program, complete with your own edition of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 30 Day Money Back Guaranteed Test Drive of the entire system – completely risk free.)

NEVER Put Your Prices Down! – Call Us Now On 618 9443 9327