Reverse Engineering – How to make sure that your clients ALWAYS come back! By Call Us Now On 618 9443 9327

Reverse Engineering – How to make sure that your clients ALWAYS come back! By Call Us Now On 618 9443 9327

There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before,  it has been cemented in place for me that we are now in the grips of an economy that has two major asks:  Client Experience and Business  Consistency.

Get both of these elements right and you can charge what you want, when you want, and make PROFITS while other salons fall off the face of the earth!

Reverse Engineering - How to make sure that your clients ALWAYS come back! By Call Us Now On 618 9443 9327

The Experience will get your clients back in the door time and again.
Call Us Now On 618 9443 9327

You have to be able to deliver a service AND product that will provide the clients with the ultimate experience that they have never had before, or a service that you can deliver time and again to the most incredible levels so that clients WILL NOT WANT TO GO anywhere else. This will start from the very first phone call booking an appointment, through to how the receptionist says good bye to the client after they have taken the investment from the client and made the next appointment.

So the big question here is: How do I figure out what I can do to create this raving fan who never wants to go anywhere else? How do I create the ultimate client experience?

The answer: Reverse Engineering

For those of you who are not sure of what this means, it is about looking at the point of view that you as a client would have when you are client leaving the salon with a feeling of sheer delight , and then telling all your friends about it. Form there you will then start to map out the process that this “client” will follow so that they have the best experience every time, and that it is delivered consistently across all staff and all clients.

How do I create business consistency?

Consistency is created when policies and procedures are installed in to the business, and when you go through and actually use a lot of little marketing tools all at once, as part of a system. This may be an offer that you have created from our range of templates found in the Essential Salon Owners Toolkit, and that you have implemented into an email, SMS and Facebook campaign. You will advertise this offer in several media all at once so that you are creating the biggest splash possible, and letting your clients know that you have an offer so good that they will be mad to NOT take you up on the offer.

The major difference between you and your opposition is the marketing. The ability to get your message out to your clients and know that you are going to get a response from an ad, means that you need to focus your time on the marketing message that you are portraying to the clients. This message will have two parts and is about your salon as it physically presents, both in the paper and in the store front sense. But also consists of a lessor known form of marketing, that is just as important.

The lesser known message that salon owner’s miss  is the unwritten and overlooked “non verbal” cues that you DON’T say to your clients, that can undo ALL your marketing. I am talking about how you and your staff present to the clients. ( Ask Greg about the tradesman that tell you a time and then don’t show up! What sort of message does that tell clients?) Do your staff wear pants that have stains, or my personal favorite, pants that  have hems on the floor and are torn or frayed from being dragged across the ground. If you stop and think what this message presents to the clients, what would you do in that situation? I know that I would never go back. EVER!

Your opposition may not have figured this out yet, that clients are after an experience for their money,  but very soon they will figure “it” out. When that happens you will want to be in a position where you ALREADY KNOW what they have just figured out.  You want to be the front runner in the local area with the knowledge and experience so that you can use your marketing skills as a weapon.

We know that times are tough for some, and that there people out there who are in real trouble, but for the entrepreneurs amongst us we can’t allow this to slow us down.  We have to make sure the “who” that we have in our salons are the ones that are affected LAST when times are tough. You will want clients that have money to spend on looking great, and who don’t have to stretch their appointments out to 10 or 12 weeks.

Your sales process needs to make sure that you are getting the right “who” into the salon. The right “Who” will make a massive difference in how the bottom line of the business looks. If you don’t have  the right who, then CHANGE what you are doing and make it so that you start to go after the “Who” that have the money.

Reverse Engineering - How to make sure that your clients ALWAYS come back! - Call Us Now On 618 9443 9327NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Reverse Engineering – How to make sure that your clients ALWAYS come back! – Call Us Now On 618 9443 9327